Part 01 of an exploration of the pursuit of consumer attention in todays media-saturated world through the lens of science, art, and business. Speakers include: Peter Guber, Chairman, Mandalay Entertainment; film producer (Batman and Rain Man); former head, Columbia Pictures and former chairman/CEO, Sony Pictures Brett Ratner, Hollywood film director (X-Men: The Last Stand and the Rush Hour franchise) and TV producer (Prison Break) Sean Finnegan, President, Chief Digital Officer, Starcom MediaVest Group Frank Cooper, CMO Sparkling Beverages, PepsiCo Matt Freeman, CEO, Betawave
Tags: 9/24, Attention, Betawave, Convention, director, Film, Hollywood, incl.Brett, Part, Ratner
